Guava Juice Lifts Revenue 15% with Enhanced Thumbnails

Objective:

Develop new ideas and thumbnails to improve video performance

Guava Juice is best known for his vlogs, challenges, DIYs, and experiments. Creator Roi Fabito uploads videos that engage with YouTube trends, viral challenges, and hacks. He was looking for an easy way to discover new ideas, including for thumbnails, in order to save time and enhance his content. 

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Solution:

Using Spotter Studio features like Brainstorm to generate hundreds of thumbnail concepts

As part of his new content strategy, Guava Juice’s team began using Outliers and Brainstorm to spot outlier videos and generate ideas and thumbnail concepts to use as inspiration for upcoming videos. In one instance, the team generated +450 thumbnail concepts for a video using Brainstorm. 

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Results: 

A new approach that saves time and increases revenue

Generating a large number of thumbnails has helped Guava Juice discover new ideas and ultimately save a considerable amount of time during the pre-production process. The channel saw a 15% lift in revenue per video in the first 7 days for (long-form) videos using Spotter Studio.