The Odditty Diaries Sees 1.37X More Views With Thumbnail Ideation

Objective

Sofiyat, the Creator behind The Odditty Diaries, set out to improve the effectiveness of her video packaging on YouTube, with a special focus on thumbnails. As her channel grew, so did the need to create engaging thumbnails that would get her audience to click and engage. Her goal was to create better thumbnails, more often, for video series and vlogs.

Solution

Sofiyat turned to Brainstorm to streamline her thumbnail ideation process. She generated thumbnail concepts that matched her unique video style, like "A Day in the Life in New York City." Brainstorm provided a seamless way to see and explore ideas that would resonate with her audience before she pressed record. The Thumbnail Explorer, in particular, was a game-changer, allowing Sofiyat to explore thumbnail variations quickly, without having to manually conceptualize each idea. This approach saved her significant time and allowed her to generate even more videos with higher views than average. These suggestions helped refine her video packaging to better connect with her audience.

YouTube: What I spend in a day living in NYC 😅

Results

Since integrating Spotter Studio into her ideation workflow, Sofiyat has seen measurable improvements in her video performance. Her videos consistently attract more views within the first week of posting, with thumbnails optimized to drive viewer engagement. For instance, videos like "TRAVELING TO BORA BORA with TARTE COSMETICS" and "What I Spend in a Day Living in NYC" achieved 1.37X and 1.36X more views within their first seven days compared to the channel’s average. The convenience of quickly testing multiple thumbnail ideas has allowed her to stay focused on other creative aspects of her video, knowing her thumbnails are primed for success. As Sofiyat put it, the "chef’s kiss" quality of Spotter Studio’s thumbnail suggestions has helped her grow her channel.