Mitch Boyer Triples Views and Boosts RPM 53%

Objective

Focus on ideation to increase views and revenue

Mitch Boyer is a serious cyclist who posts biking-related content on his YouTube channel. Mitch used Google Spreadsheets to stay organized and track his video ideas. He dedicated significant time to YouTube, both watching content and actively searching for creative ideas. As an active member of the cycling community, Mitch drew inspiration from his personal experiences and interactions, staying attuned to current trends and audience interests. He was looking for a way to bolster his current ideation process to help generate new concepts for videos, including titles and thumbnails.

Solution

Giving AI a try with Spotter Studio

Mitch has been using Spotter Studio in the production process for his videos since November 2023. He has used Brainstorm, Idea Workshop, and Outliers.

• Using Spotter Studio as an ideation partner in the production process can create immediate impact for Creators – including in views and RPM.

YouTube: Cycling up San Francisco's Steepest Streets, Shortest to Longest

Results

Instant impact on views and RPM

The first video Mitch created with help from Spotter Studio went on to become the most-viewed video on his channel at that time. He also saw a 3x+ increase in median first seven-day views and a 3x+ increase in median first thirty-day views in the four months since he started using Spotter Studio, compared to the prior four-month period.

The videos created using Spotter Studio also had increased revenue per mille (RPM). There was a 53% increase in RPM for the first 30 days and a 20% increase in RPM for the first 7 days following publication.