Kinigra Deon Sees 34% More Revenue Per Video with New Ideation Flow

Objective

Finding thumbnail concepts to help guide her content strategy for new videos

After identifying her video idea and creating the script, Kinigra Deon develops a thumbnail concept to guide her video packaging (thumbnail and title development) strategy and overall content creation. Because thumbnail ideation is an important part of her process, she was looking for help coming up with new thumbnail ideas.

Solution

Personalized thumbnail concepts in Spotter Studio’s Brainstorm

Kinigra’s process:Because Kinigra creates the thumbnail before filming, Brainstorm is an essential part of her pre-filming ideation process. By using Brainstorm, she’s able to experiment with specific compositions to produce compelling designs that are customized to her channel. For Kinigra, this helps guide her overall content development process and packaging strategy.

When using Brainstorm, Kinigra describes a video concept or thumbnail. Brainstorm then produces an array of different thumbnail compositions for her to choose from.

For example, Kinigra Deon's "The “IT GIRLS” 💅🏽| Luau Party 👙🏝️Ep.3 | A Kinigra Deon Series" video used Spotter Studio's Brainstorm to create the concept of the thumbnail.

YouTube: FATAL TOUCH 💔 | “A Love Cursed” | Kinigra Deon

Results

A notable boost in video performance after using Brainstorm

Looking specifically at the first 7 days of Kinigra’s long-form uploads, Kingra saw increased revenue (+22%), views (+34%), impressions (+38%), and subscribers (+69%) per video in videos using Brainstorm from January 2024 through June 20th, 2024, compared to Kinigra’s long-form videos that did not use Brainstorm during that time period. 

Spotter Studio has helped Kinigra optimize video concept development. Focusing on the thumbnail up front has served as a key visual aid in developing and producing a video concept, rather than having to spend time developing it after filming the video. 

As Kinigra said, “Spotter Studio is helping create a better video.” 

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