Jake Denham Triples Video Views with New Ideation Process

Objective

Growing his channel with content that resonates

Jake Denham, a 3D design creator, started using YouTube to document his learning journey and share tutorials with his audience. His main goal is to grow his channel and community, increase his subscribers, and create content that resonated not only with 3D artists but also with interior designers and architects. With over 15,000 subscribers and a growing audience, Jake seeks ways to make the content creation process more efficient, particularly the ideation and thumbnail design stages, which took up valuable time. He also wanted to explore content that appealed to a broader audience, moving beyond tutorial-based videos.

Solution

Turning rough ideas into production-ready concepts with Spotter Studio

Spotter Studio became a key tool for Jake in streamlining his video production workflow:

• Thumbnail generation: Spotter Studio’s realistic mode allowed Jake to quickly generate thumbnails, saving him hours in the early ideation stage and giving him peace of mind by visualizing how his content would look before production.

• Idea validation: Jake used Spotter Studio to take his rough ideas from Notion and turn them into fully fleshed-out video concepts, complete with hooks and thumbnails, making his ideas feel more concrete and ready for production. Jake shared, “I can’t overstate how moving from a title idea to Title, Thumbnail, and Hook have increased production for my channel.”
• Audience expansion: After discovering that a large portion of his audience consisted of interior designers and architects, Spotter Studio helped Jake craft content ideas that catered to this wider demographic, allowing him to broaden his niche without straying too far from his core audience.

‍

Jake shared, “I can’t overstate how moving from a title idea to Title, Thumbnail, and Hook have increased production for my channel.”Audience expansion: After discovering that a large portion of his audience consisted of interior designers and architects, Spotter Studio helped Jake craft content ideas that catered to this wider demographic, allowing him to broaden his niche without straying too far from his core audience.

YouTube: Unmissable AI + 3D Breakthroughs, Tools and News!

Results

Boosting views and subscribers while saving time

The impact of Spotter Studio on Jake’s content creation process was significant:

• The video "13+ 3D Max Modifiers That You'll Actually Use" performed 3.26x better than Jake’s typical content, proving that the combination of ideation, title optimization, and thumbnail generation made a real difference.
• Jake had his best performing month in terms of subs growth, with his channel now nearing 20,000 subscribers.
• Spotter Studio’s tools allowed Jake to save 10 hours ideating per month, especially in the early ideation and thumbnail creation stages, freeing him up to focus on filming and expanding his content offerings.
• Jake also revisited older thumbnails with Spotter Studio, updating the packaging of past videos, which gave new life to previously underperforming content.
• Jake shared that “Spotter Studio feels like you take the risk out of gambling on an idea and has helped with confidence that a video will perform.”

If you want to follow Jake on his journey, check out his website and subscribe to his channel.