FUT Mentor See 9.6x More Views

Objective

Creating better, more innovative content for football fans

FUT Mentor sought to create videos outside of his current typical FIFA gaming niche by creating more evergreen videos that could appeal to a broader audience. With over 100,000 subscribers, his goal is to produce more innovative videos and move into more educational and thought-provoking content, such as football economics. In addition to creating different-styled videos, FUT Mentor wanted to improve his video titles, make more informed decisions about video packaging, and improve video monetization to one day have the option to do YouTube as a full time job.

Solution

Ideating with Spotter Studio

FUT Mentor used Spotter Studio to refine his video ideation and title generation process, focusing on:

• Title ideation: Spotter Studio helped FUT Mentor generate multiple title options, allowing him to filter through different word combinations to find titles that resonated most with his audience.
• Pre-video planning: Using Spotter Studio, FUT Mentor came up with title ideas before recording, giving him a clear direction and focus for his video content.
• Creative brainstorming: Spotter Studio provided FUT Mentor with new ideas, allowing him to explore various word choices and arrangements, which ultimately helped him stand out in a crowded gaming content niche.

Peace of mind: Spotter Studio offered FUT Mentor confidence in his title choices, reducing the stress of uncertainty and helping him efficiently finalize titles that would attract viewers.

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YouTube: Is This Game Better Than FC 25?

Results

A large boost in views, plus peace of mind

The results from using Spotter Studio were significant:

• FUT Mentor’s video "Is This Better Than FC 25?" achieved 17,200 views in its first 7 days – 9.6x better than his usual performance for that timeframe.
• Spotter Studio helped FUT Mentor feel confident in the title, saving time on brainstorming and allowing him to focus more on content creation. This peace of mind enabled him to create unique, well-packaged videos more consistently.
• The video was a sponsored piece, a category that often sees reduced engagement – yet it still outperformed his typical content, much to the sponsor’s satisfaction.
• This was a strong-performing video despite being published in a typically quieter period a couple of months before the yearly release of EA Sports FC.

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