Drew Binsky Generates 100+ New Video Ideas

Objective

Finding a way to create more efficiently

Drew Binsky is a travel Creator who’s been to every country in the world. He makes travel documentaries about inspiring people, hidden cultures, and wild adventures in faraway places. Because he’s often on the road, he wanted to find a way to create content more effectively to connect with his audience.

Solution

Brainstorming with help from Spotter Studio

Drew joined Spotter Studio in the summer of 2023 and began using several features, including Labs, Brainstorm, and Outliers to help increase pre-production efficiency. Spotter Studio helps him discover new ideas and enhance his storytelling by spotting trending videos his audience also watches and generating ideas in his unique style based on those data-backed insights. Rather than spending a significant amount of time searching online for ideas and inspiration as he previously did, he can now make his research and ideation more effective by generating relevant ideas with ease in one place.  

Drew starts with Brainstorm to enhance his ideation sessions. He explains, “I'm using [Spotter Studio] a lot for brainstorming. And then I basically have a big spreadsheet of 1,000 ideas, but I kind of condense them down using Spotter Studio to help.”

He uses Brainstorm to streamline his content creation process. “It's really easy to use – a click of a button,” Drew says. “I just plug in one thought, and it gives you 1,000 thoughts.” These ideas are personalized to his channel and style, and pulled based on a mix of his successful videos and trending videos from other Creators who share his audience.

Drew also leverages Idea Workshop to plan storytelling elements. “It’s really helpful to follow a story and look for potential conflicts,” he says.

YouTube: Entering The World's Narrowest City

Results

Freeing up time and getting ahead

Since he started using Spotter Studio, Drew Binsky has saved an average of six hours per week, not only freeing up valuable time but also getting ahead of his video-planning process. He has also increased efficiency, noting that he can now find video ideas more easily without having to search the internet for hours looking for other travel channels to draw on for inspiration.

Increasing efficiency in the pre-production process can be critical for any Creator, but especially one that spends a significant amount of time on the road. Drew has generated hundreds of new video ideas to fuel his creativity with Spotter Studio’s support.