ChefPK Saves 40 Hours A Month

Objective

Understanding his audience to engage viewers and create effective content more efficiently

Paul, known largely as ChefPK on YouTube, wanted to streamline his content creation process, improve engagement, and more deeply understand his audience for his second channel, Paul Karyakos. With a growing but relatively small audience of subscribers, Paul needed to make the most out of his time and resources to balance creating engaging videos for himself and his audience while launching his own new product. He aimed to create more effective videos that could engage viewers and achieve higher retention rates, all while making his time ideating and filming more effective. He sought a way to help better understand his audience's tastes and improve his creative workflow.

Solution

Testing Spotter Studio to brainstorm, save time, and gain audience insights

Paul used Spotter Studio to help create more engaging videos more effectively by:

• Brainstorming thumbnail and title generation ideas: Spotter Studio provided creative inspiration for thumbnails and titles, suggesting ideas that Paul used to improve the appeal and engagement of his videos.
• Saving time ideating: Paul used Spotter Studio to brainstorm video concepts, which saved him significant time by offering suggestions to enhance his original ideas. This allowed him to focus on execution rather than spending hours on planning.
• Understanding audience insights: Spotter Studio offered insights into what Paul’s audience also watched, helping him tailor videos to what they were most likely to watch and enjoy. This insight helped him predict trends and adjust video formats accordingly.

Results

Increased views and retention, while saving 40 hours a month

Paul saw immediate improvements in both time savings and video performance:

• Saved 40 hours a month (around 10 hours per week):
  By streamlining his brainstorming and content planning, Paul recovered precious time he would have otherwise spent on ideation. With this newfound time, he was able to launch new products like his “Cooking with Chaos” recipe cards, directly benefiting his audience and business.
• 10-15% increase in audience views:
  For videos created with Spotter Studio, Paul saw a noticeable uptick in views, averaging around 4,000 more views per video than his usual performance. This growth reflects how Spotter Studio’s tailored suggestions resonated with his audience, driving more traffic to his videos.
• 10-15% increase in audience retention rate:
  Videos developed with insights from Spotter Studio retained viewers at a 60% rate – an improvement from the channel’s average. This enhanced retention highlights how Spotter Studio enabled Paul to align his content better with viewer expectations, keeping his audience engaged for longer periods.

By using Spotter Studio, Paul is able to use his time more effectively while making more engaging videos and products for his audience to enjoy. Be sure to check out Paul’s channels here and here, and preorder his new recipe cards, Cooking with Chaos. You can also find him in our online community sharing best practices and wins he’s found with Spotter Studio.