Rena Malik, M.D. Sees 5.9x More Views Through Better Research

Objective

Initially, Dr. Rena Malik, M.D. did not set out to become a YouTube Creator. Her goal was to create content that could demystify sensitive health topics and educate a broader audience. Over time, her channel gained significant traction, accumulating over 2 million subscribers. As the channel grew, Dr. Malik’s mission evolved—to educate as many people as possible about often-taboo sexual health topics in an approachable and non-judgmental way. This shift presented a new challenge: maintaining high-quality content across multiple platforms while managing a growing team and juggling her practice, podcast, and recently a book project.

Solution

Spotter Studio has become essential to Dr. Malik’s content strategy, helping her streamline brainstorming sessions and get more title inspiration—which is always time consuming. Dr. Malik uses Brainstorm to generate dozens of title ideas not only for her personal ideation, but also to train her creative team. This collaboration helps her maintain her channel’s tone of voice while reducing the time spent reviewing and refining titles.

Her team uses the research feature Outliers to identify relevant, trending topics her audience cares about. During research for her latest videos, she uncovered that many people had questions about the nuances of "Sildenafil" and "Tadalafil." These insights enabled Dr. Malik to create videos that attracted more views by leveraging both audience data and data-backed recommendations to explore complex medical topics.

Results

Dr. Malik, M.D. and her team not only improved their workflow through collaborative research, but they saw significant uplifts in views for video titles and thumbnails created while using Spotter Studio.

Enhanced Video Performance: Using Brainstorm to optimize titles led to significant viewership increases. Videos such as "Why Every Man Should Take Sildenafil & Tadalafil" gained 5.9X more views than the channel average in the first 7 days.

Streamlined Workflow and Team Empowerment: this effective research and ideation process allows Dr. Malik to focus more on other content streams, like her podcast and social media. It also empowered her team to develop ideas independently, providing a springboard for collaboration.

Audience-Centric Content: Dr. Malik leveraged Spotter Studio’s insights to align her content with audience preferences, which contributed to increased engagement and higher visibility for her educational videos.