The Infographics Show Goes from 2hrs to 2min During Title Ideation

Objective

The Infographics Show specializes in simplifying complex topics through engaging animations, attracting millions of viewers across a variety of niches. As their production scaled, the team faced challenges in keeping ideas fresh and relevant. They wanted to avoid falling into repetitive patterns and needed a better way to discover new topics that resonated with their audience. At the same time, they aimed to reduce time spent on ideation and title brainstorming while continuing to drive engagement and expand their reach.

Solution

The team turned to Spotter Studio for additional insights, brainstorming, and workflow improvements. While using Outliers, they quickly identified overperforming videos their audience also watched and explored similar themes their audience found compelling. These insights not only sparked new ideas but also helped them tap into fresh niches. For example, videos like “Mexican Cartel Stole a US Island – Texas Took It Back” benefited from this data-driven approach, resulting in 1.93x better performance than the channel's average output.

Additionally, Spotter Studio streamlined the title ideation process. Instead of spending hours brainstorming potential titles, the team uses Spotter Studio’s tools to generate hundreds of options in just minutes, keeping the focus on execution. The team leans into Power Keywords as a reminder to include data-driven words in titles to give a video the connect with their audience.

YouTube: Mexican Cartel Stole a US Island — Texas Took It Back

Results

By integrating Spotter Studio into their workflow, The Infographics Show found new inspiration, saved time, and increased video performance across several uploads.

Boosted audience engagement with data-driven insights:
The team identified relevant Outliers, and Brainstorm off of those Outliers. This included videos like “Military Tech That Will Be a Nightmare for China and Russia,” which achieved 1.73x better performance in the first 7 days. To date, the channel has 4.3M views on videos using Spotter Studio.

Saved time and improved efficiency:
Infographics Show’s condensed title ideation process from 2 hours to just 2 minutes per video – a 60x increase in efficiency. This time savings allowed the team to focus on other creative aspects, like producing more complex animations and planning future projects.

Enhanced content packaging for success:
As Andrej noted, "You can make the best video in the world, but if the packaging isn’t right, nobody will watch it." Brainstorm empowered the team to refine their content and titles effectively, ensuring that videos like "Why China's Economy is Failing" resonated. It had 2.88x more views in the first week of posting than average, gaining +430K more views in the first week.